What is Social Media Optimization (SMO)?
Social Media Optimization (SMO) is a process of amplifying the awareness of a product, service or a brand by using a number of channels and communities to manage and grow the organization’s communique and make an online presence.
Likewise, Search Engine Optimization (SEO), Social Media Optimization (SMO) plays a vital role in the success of a website. Both of them are similar, the ultimate goal is to generate the website traffic and increase awareness of the website. For E-Commerce Websites, Social Media Optimization is very important, as now people use social recommendations for buying products online, more importantly being on social media will help you to build a brand of your own.
For Social Media Optimization (SMO) you need to be there on social media platforms and use a variety of techniques to promote yourself whether it is your product or service. There are numerous channels which you can use it includes, Social Networking Sites like Facebook, Twitter, Instagram etc. Video sharing sites like Youtube, Social bookmarking sites like Stumble Upon, Reddit, Digg etc.
Why do that, basically it helps build the trust factor and the authority of your website (Page Authority & Domain Authority) and the social influence plays a great role for the same. Social Media Optimization signifies the proper optimization of your posts for social media websites.
How to start with Social Media Optimization (SMO)?
The first and the foremost thing you need to do is to make a list of social media websites that you will be targeting. Make a list that best suits your niche for example if you are into SEO services propeller works great for the same.
There’re numerous visitors who are in quick search and won’t stay long, who are looking for the news on websites like Digg, Reddit etc. The only way to stop them on your website is to
Don’t let them go and keep them moving around your website by using related topics/articles & through a web of internal linking.
There are three important factors that will be the base of your Social Media Optimization.
Content is King the searcher is happy only when he finds what he is searching for and in return stays on your web page. You need to focus on the intent of a searcher and have to do proper research on your article and should be relevant according to the needs of a reader.
arget the whole blogosphere, irrespective of caste, religion, & the country if it doesn’t, then don’t target Social Media.
This is very crucial and techy part, the website architecture plays a major role in lowering your bounce rate. If the design is irritating it gives an adverse effect and increases the bounce rate. We need to take care of few thing for the same
- Fast and smooth loading time of the website.
- Safer Connection
- Mobile Friendly design &
- The user experience should be extraordinary.
It is the internal linking structure within your website that connects your pages. It helps users to roam around your web pages and related articles within the category where we are diverting them. For example if you are writing a long article try to break it into a proper category where users can read it with an ease.
Some of the times users fail to get the proper traffic to their websites to their best posts, because of not linking to the related articles. Social Media is one of the best mediums to get quality traffic to your website use it efficiently.
Navigation helps you to stay your users on the website for a long time if the internal linking is done efficiently.