Drip Marketing or Drip Nurturing refers to automatically sending pre-scheduled emails at fixed intervals, to the subscribers after they Sign-Up.
Different Types Of Drip Marketing Campaigns
- Stay Top Of Mind: It means to involve your prospect at critical points all the way in your sales process. It focuses on the remembrance to keep you always in mind and know that from whom the mail has come and takes some critical steps.
- Customer Re-Engagement: it focuses on reconnecting with your customers who once were buying your products and they have stopped doing this.
- Educational Drips: these are educational and informational drips which are used to provide relevant and important information to the customers and are not used for the sales pitch.
- Competitive Drip marketing focuses on competitors customers to mould them towards your own products & services.
- Promotional Drips: The primary aim of the promotional email drip is to promote one of your product or service. Launching a new product or service or selling them on discounted prices these emails are sent. Very often used for special offers.
- Training Drip campaigns are not very much famous but they are used to provide information and guidance to new as well as existing customers.
Drip Marketing Campaigns are further divided into Two Segments which are:
- Action Based Drip Campaigns &
- Time-Based Drip Campaigns
Action Based Drip Campaigns
Action based drip campaigns also known as autoresponders are automated sets of emails which are independent of time and are based on specific timelines or user actions. Whenever a user signs-up one email will go out immediately, from a set of pre-scheduled emails saying it as day zero, the signing up day and the next day to be considered as day one and so on.
In this type of campaign, there is no need for writing an email every time, emails are already written and set into the queue which is sent out as per the scheduled time. For example
Thank you email is sent immediately when a user subscribes the service, let’s call it as Day Zero dated as 06/10/118
07-10-18 will be day 1 and email 1 will be sent out from the pre-scheduled set emails.
08-10-18 will be the day 2 and email 2 will be sent out and so on
In simple words, Autoresponders/action based drip emails are pre-scheduled and are sequenced.
Time-Based Drip Campaigns
Time-based drip campaigns are also known as broadcast newsletters which are Time-Dependent. There is one major problem in this type of drip campaign, that is the new subscribers can see new emails only and never get the first emails which you would have sent out to your list. They all see the stuff which you would have sent after their subscription.
Let’s assume on day one we had a list of 60 members and we are shooting them a broadcast message and on the day 2nd 10 new subscribers are added to the list and now there is a 70 member list, what will happen over here to the new members. Do they get the same message which was sent on day one, No, they are unable to see the message of day one? They can see the new message only.