It comprises of Two words DIGITAL & MARKETING
DIGITAL involves wireless mediums and the internet.
While as MARKETING is an act of promoting & selling of products or services, including market research & advertising, so
“Digital marketing is a technique which involves the use of electronic devices or the internet for creating Awareness, Consideration, Loyalty & Purchases for a brand, product or of a service.”
Businesses use digital channels such as search engines, email, social media, and websites to connect to current and prospective customers.
History Of Digital Marketing (Advertising).
- In 1993, the first clickable banner went live, after which HotWired purchased a few banner ads for their advertising. Which marked the start and evolution of the Digital Marketing Era.
- 1994 the year of technological improvisation setup for digital space. Yahoo came into existence in the same year ( Launch of YAHOO.COM).
- 1996 this year some more search engines were launched like HotBot, LookSmart, & the Alexa. Double Click, First Reporting Platform For Banner Ads was launched & CPM came into existence.
- 1997 onwards PopUp Ads took over the internet.
- 1998 Google Came into existence, Microsoft launched MSN search engine and Yahoo came out with Yahoo Web Search.
- 1999 GOTO.COM introduced pay-for -placement on bids
- 2000 sensing an opportunity Google launched Google Adwords which are paid Ads by google shown on the top of the search or on the right side.
- Two years later the internet bubble burst and the smaller search engines were left behind or vanished and they brought more space for the tech giants.
- In the Year 2006, the Digital Marketing saw its first steep surge when the search engine traffic was reported 6.4 billion in a one month.
- Microsoft launched Live Search by putting MSN on the backside to compete with Yahoo & Google.
- Soon Social networking sites began to emerge which become the most important means of promotions and considerations.
- MySpace the first social networking site which was followed by facebook
- 2007 social media advertising with the launch of Facebook pages
- 2010 native advertising and sponsored stories.
- Most of the companies realized the new entrants in the digital space are opening the new opportunities for them to market and promote their products at a very large scale, it not only they opened the fresh avenues but created more opportunities for their businesses.
Importance Of Digital Marketing
- With the evolution of the technological advancement, man has added many things to his comfort list. They have access to information anytime at any place. Digital Media is an ever-growing process and source of entertainment, shopping, news, & social interaction and buying all your brands with simple few clicks.
- With the evolution of internet marketing, it has generated more interest among the folks and making their life simpler, rather than going to your local shops you chose for going online and buy among the variety of products with few simple clicks.
- Internet Marketing is the easiest way of promoting your products to your targeted customers, we know that customers prefer online-buying over entering the Brick & Mortar stores.
- Most of the companies are making themselves available online due to consumer preferences. That’s why Digital Marketing is Playing an important role in business productivity.
- The old generation is still stuck with the paper-based information stuff, while as the new generation is tech-savvy and is based on internet marketing.
- Digital Marketing not only offers a lot of versatility, ease and comfort but most important its faster than anything else. It’s the blessing not only to the customer but its an effective and important tool for a marketer to reach their target audience.
- Online Marketing is the cheapest mode of Marketing as compared to traditional marketing.
- The cost incurred in sending information online through digital marketing is very nominal as compared to print media and audiovisuals.
- Any type of business can afford marketing through digital media promotions, Whether, it’s a grocery store or a food truck, small or a big company.
- Charges are applicable on Pay-Per-Click or On Pay-Per-Impression basis.
Improves Brand Awareness:
- The coverage of digital marketing is much more than that of the outdoor media.
- As the internet is now the new tool for every type of communication.
- Through internet marketing, we can promote our products and services in every corner of the world.
- It is a lot much easier to sit back and communicate over a technology-driven device.
- Large companies with larger customer base use internet marketing over traditional marketing to stand out of the competition.
- If you are not getting awareness you are never going to survive and get someone to buy from you.
- People want brands they can trust, Brand awareness & considerations are the most important factors which build faith and trust among the customers.
- Due to the higher interest of customers exploring & buying online, the companies have now take the route of e-promotions (e-Marketing). Which is so-called Digital marketing?
Increases Sales & Revenue:
- When we have a larger customer base it automatically increases the sales and in turn, increases the revenue.
- If we don’t use the online marketing option, the only sales we have would be the friends and family and the word of mouth.
- Internet marketing is our main method to increase sales and revenue for the company.
Effective Targeting Of The Audience:
- When comparing Digital Marketing with the print and audiovisual media there’s always a chance of people being attracted towards digital media.
- As a marketer, we can target people of our own choice regardless of demographics, location, preferences and so on.
- Internet marketing has made a great effect on our minds. Moreover, there are always higher chances of more people watching online ads as compared to print media and audiovisuals.
- Thanks to the technology, which helps us to track and monitor results online.
- The data can always be collected and analysed & the analyst may assist in assessing the data and provide valuable data for making various important decisions.
Impact On People’s Mind:
- Online marketing has a great impact on the minds of the people.
- Any advertisement popup window attracts you more, as soon as it flashes on the screen.
- It generates curiosity whether its a good brand product of a random one.
- Consideration and awareness increase more sales.
Effectiveness Of Digital Marketing:
Digital Marketing has made our lives simple and put forward everything right in front of us. Rising technology system has given birth to wider career opportunities to the aspiring people.
Internet marketing holds a significant role for the companies to sell their products and services to their target audiences. Online marketing enabled companies to evaluate all the buying attributes of the customers and making their best strategic moves.
Companies have got effective and essential tools to market their products and services directly to the customers and judge their buying behaviour.